The Last Autoweek Issue

Back when I was in high school it was Competition Press and Denise McCluggage had started it.  She was not just an automotive journalist, but she was also a race car driver in her own right.  At that time it was newsprint and came weekly.  To start, it was only a handful of pages and then later it became Competition Press and Autoweek.

HANTO1974

Over the years it became a magazine for enthusiasts and fans of the racing scene.

It went through several iterations and its latest was an excellent one, even if it was no longer a weekly publication.  But now it has succumbed to the 21st Century and the Internet of everything.  Hearst, which now publishes both Car and Driver, and Road & Track magazines has purchased Autoweek.  The result is that it will no longer be a tangible publication.  It will continue as autoweek.com.

No longer will you be able to share it with your car friends or leave it in the bathroom for study.  Not unless you bring your iPad into the toilet with you.

I have had some great automotive adventure thanks to Autoweek.  I’ve been to two Fantasy Camps that allowed me the privilege of testing cars at Ford’s Dearborn test track.  I’ve had the pleasure of attending the North American International Auto Show in Detroit on the day prior to the official opening and in the company of many of Autoweek’s editorial staff.

No doubt I will enjoy what they post on their web site, but I will definitely miss the thrill of the tangible.  Turning pages and becoming so absorbed in an article that I end up with ink on my fingers.

Magazines, like newspapers, find it hard to compete with how the internet can provide infinitely variable advertising that conforms to all the AI data on the humans that peek into it domain.  When it is printed the advertisements are static no matter how cleverly they are designed and executed, but the internet can post all kinds of ads that pop in and out of your screen all based on your internet behavior.  While you may find this annoying at times, it means that ad revenue is far more enriching to publishers.

Farewell to Autoweek as we once knew it.  I hope that it will continue to provide an opportunity to all their great editorial staff to share with readers their adventures and perspectives.  We will see.

I will miss the issues popping into my life through the US Mail and allowing me to get some ink on my fingers.

the last Autoweek cover

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1 Response to The Last Autoweek Issue

  1. Noel A Ward says:

    I subscribed to Autoweek for a long time but was moving around too much to keep changing my address and finally didn’t renew. I have not gotten it in a long time, but would snatch up a copy every time I saw one. Sad to see it go.

    I’ve spent a lot of my career in the magazine biz. The economic pressures are immense, even for titles with highly targeted audiences. Print magazines, like newspapers, are slowly fading away. A few will be around for another decade, but not a lot longer. Sniff.

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